InstaWP is about a year old now — let’s take a tour of it and catch up with Vikas Singhal to see how he hopes it will evolve. Currently, it’s a testing, demonstration, training, and marketing tool for WordPress product owners and agencies. Next, Vikas aims for InstaWP to support a marketplace for developers and agencies launching WordPress sites. Finally, he envisions it becoming a platform of platforms — WordPress-as-a-Service for people building their own WPaaS
Estimated reading time: 28 minutes
About a year ago, Vikas Singhal launched InstaWP, a serverless platform for spinning up WordPress sites instantly for demos and sandboxes, development and testing, or training and education. Along with WordPress, any combination of plugins and themes can be included. There’s GitHub integration, and InstaWP has the ability to push sites to a large number of hosts or pull them to a local development environment. (InstaWP generates Blueprints — .zip packages for WP Engine’s Local app.)
InstaWP is being embraced by WordPress product developers and agencies. It has significant product testing and marketing applications since customers can spin up any number of demo sites based on a custom template, and this activity is logged. Vikas has picked up seed funding from Automattic and looks forward to announcing many new partnerships with WordPress businesses that have found InstaWP and valuable and complementary tool.
Vikas sees InstaWP’s future as a marketplace for agencies, developers, and freelancers. Because of its powerful site templating and cloning capabilities, it could ultimately become a way to generate bespoke WordPress-based SaaS platforms at scale.
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Dan Knauss: [00:00:00] With Singal here, with Insta, wp get a little tour of where we’re at today with with this new and interesting product. I think, I think you’ve been Pretty familiar in at post status anyway. I know a number of members have been been using this platform.
So how did, how did you put it together? What would you like to people to know who are completely new to it, who haven’t seen Insta WP before?
Vikas Singhal: Yeah. There’s an interesting question. First of all means I would like to thank post status because that’s where I posted about instead of the. For the first time, and that’s where it took off.
I remember you or you were with Dimension Media handle, right? Right. Well that’s
Dan Knauss: David Bi and I Yeah, that was, he was he was [00:01:00] with us then. Right.
Vikas Singhal: Right. So yeah, you guys shooted about instead of Lupe and then it took off really well. I got initial interest initial kind of early adopters from post status.
So that was great. Mince, how did I put it together, is I started with WordPress about four or five years ago, but, and then I built a plugin theme company over the years, and I also have that in parallel which is still in we are still alive. But the, the biggest thing, which I always wondered that, why don’t we have like a good.
To create a workplace website like you do, like a Shopify website or any other SAS-based platform where you just click like a great site and it, it gives you site. Instead, you either have to set up like a clunky local setup which takes away your cpu, and it’s, it’s, it’s not that easy, right? And at the same time when you use your hosting account, it has its own disadvantages.
Then you have to go multiple steps. [00:02:00] You have to do, you have to eat up your hosting credits and other things, right? So you don’t, It’s not like a really like a playground where you just create a site and then test it and then dispose it. So the initial idea was to give kind of a platform where you can create a disposable site.
At least that’s how it started. And then it obviously became something completely like not different, but more wash than the initial idea. And so that’s how it started. And it was started about a year ago, I think, September, October 2 21. When I I created MVP and posted and post as, as I said earlier and then obviously about six months, eight months down the line we got funding from Automatic and then it, it bo it became all real and.
All kind of so much pressure, , but yeah, I means we are at this point that we have like a good version, one plus plus kind of project product with, with us. A lot of folks are using it. We have about thousand websites being [00:03:00] created on Insta every day. So I like to think that we, we contribute some part of this to the workplace ecosystem wherein because we have a very generous, free plan.
You get five websites where you can create, in your account you have like 500 MB of disc usage. You can create a template and all that. So I know a lot of folks are using the free account and we are happy with it because that increases the engagement with the platform and that gives us a lot of feedback.
So with that, I think it’s time. I give you a small demo of how it looks like. Good. And then you can go from there.
Dan Knauss: Right. Are you hoping that those who are using the, the free accounts will convert and up upgrade later? Or are they they two different audience segments where people are doing very quick testing, but then maybe maybe another group is ends up using it as, as a more permanent platform or for something that they launch sites to, to other hosting providers?
Vikas Singhal: Yeah, so I think [00:04:00] we, as I said, we started as a disposable site platform, but then we are now allowing people with a paid account to reserve a site for extended period of time, so you don’t need to actually let it expire. So, so these are two different personas of our users. One is someone who are just testing disposing so they don’t need to upgrade.
And we don’t expect them to upgrade. But then there is obviously another serious users like agency owners product owners, developers. Who, who, who want to ex explore the platform to another dimensions or another levels of what, what it can do. So that’s, that’s where we want.
Dan Knauss: Yeah. You have some who are using it as a permanent sandbox for demoing their own products that well they might periodically completely overhaul it, change it, put on, update their their system, but their customers are, are using it.
Is it, I guess they could map it to any domain that they like.
Vikas Singhal: Right. A lot of our agency customers, what they do is they create a. [00:05:00] The market as a permanent site. So when we say permanent on Insta is not like a hosted site, so we don’t provide hosting. But they can still map like a custom domain to, to that Insta site.
And it becomes like a white label site at that point. And you can actually show that to your client once they’re okay with it. Who can do one click migrate to they’re host. Account or your hosting account, however it is set up. So it doesn’t really matter. So, so it’s, as I said earlier before our call, that it is kind of a breeding ground, right?
Where you like you nurture your baby and everything is okay, and then you push it off to the world, right? So, and then all your tools, all. So our vision is that we connect. All the plugin provider, all the team providers have a template store, have a product store have the, have our cloud underneath.
So when, when we become the clue, right? So we, we tie them together. And I think you shared one interesting post recently about onboarding on on WordPress. So we are trying to solve that for agencies and freelancers at least, at least for them, right? [00:06:00] And then maybe later on we can bring in DIYs as.
Who want to build their site, and they will have like a ready made starter templates. So, so it, it’ll be really, really easy for them to get a new site.
Dan Knauss: Great. Well, yeah, let’s, let’s spin one up. You can go from scratch or, or from a, a template it looks like.
Vikas Singhal: Right? So you can start from a template if you have one.
So we have created some templates, so we can get back to that later. And then you can start from scratch. So you can choose WordPress version. So we, we support all the way to older version and newer, newer versions. Even better versions. I think 6.1 is what , it’ll be added. And you can also test on multiple PHP versions all the way to 8.1.
You can choose some presets of configuration wherein it is not actually like a snapshot, but it is like a set of configuration parameters. So you can say that auto in install, Astra auto install, Elementor auto install whatever dv, even if it is premium theme plugin, it doesn’t really matter. So [00:07:00] I’ll show that in a.
You can provide a site name or you can just keep it blank for a random site. So I am just keeping everything as default and clicking on Create site. Also just to for, for, for the purpose of completion that we have a temporary site option and a reserve site. So this is disabled on a free account.
The free account, you can only do temporary sites. So let’s create, let’s do. And within a few seconds you should have a new site, new site, ready to go for you. Right. And the one, the detail which we show is obviously the url, username and password. So when you click on it, you should get a site. Up and running.
And you might notice that this particular, in this particular instance we have some faker data already populated. The reason being my default configuration has that. So if I go to configuration tab and choose default and go to Faker, so my core figurer is on, and I have created some posts, some pages, some tags, some categories.
So we, so we are using Yost faker [00:08:00] internally to do all. Right. And then you can also do like a what kind of keyword you want to do for, Oh,
Dan Knauss: what’s a, what’s a faker? I was looking at that yesterday and, and wondering, I’m not familiar with that term.
Vikas Singhal: So a lot of time you want a website filled with some content, right?
It doesn’t really matter what kind of content you need, so, This is like that, so, Oh, right.
Dan Knauss: Okay. So prepopulated content.
Vikas Singhal: Yeah, Repopulated content. Yes. So, exactly. So some posts, some pages, some authors, so that it gives you somewhere to start, right? Not necessarily. You want to start from scratch. Sure. So you can switch it off, switch it off.
By default it is switched off and there is a lot of other configuration, as I said earlier, so you can make a default configuration of your site language multi-site. Reinstall plugins, pre-install teams and all that. So obviously a lot of options, we can go over them one by one, but let me just explain what is, what are the main features which we have.
So so second [00:09:00] thing is you can do like a quick auto login to your site and you don’t need to remember you’re using ’em in password and then it straight away goes to the WebPress admin. And then you can imagine you can just work from there. So you, you can imagine that this, these kind of features are not, Kind of not available in all the platforms.
Right? Some features, some platform will have some feature, but our focus is completely on making WordPress cool or WordPress easier to use, right? Right. You don’t need to worry about installing a bunch of things to, to make these things happen. So another option is reserving a site. So if you have, let’s.
You want this site for a longer period of time. By default, it gives you, like, based on your plan. So if you have a free plan, you, it gives you 48 hours. If you are on a paid plan, it, it goes from seven days to to up to a month, right? And we have add-ons, so you can always increase those options. So you can reserve a site and this will never expire.
And these are, this becomes like a permanent site. And then when you are comfortable, you can [00:10:00] delete it yourself if you want. The second cool option is saving this as a template. So there are multiple kind of para, multiple paradigm how you can use a template. So let me just, let me just first, first create a template.
So template is nothing but like a snapshot of your site. So it saves, it saves the content, it saves the database, it shifts everything. And like a backup of your site. Let’s say demo PS, and you can put a description, post status demo template. Somebody has taking this name ops, so let’s say obviously add one
So yeah, that was probably me say, yeah. Oh, maybe you , right? So now if you go to your private template staff, this demo, this template creation is in. So it takes few moments depending upon the size of your site, and now within few seconds, you will have it ready. So basically at this [00:11:00] point there are multiple things which, which you can do with the template.
So first, the most easiest option is go back to sites, click on Agnew, and you will have this from template. Now this thing is appearing here, create site. So the new site will have. Whatever you had on the parent’s side, right? So, Right. It’s that easy now. So it takes a few moment because now it is being created from attempted rather than scratch from, from a blank worker’s side.
So it takes few moment based on the size of, of your parent’s size. However, we, we do have an like a really interesting option where you can mark your template as an instant template. So that’s like an advance option only available in the agency. So a lot of that is actually very useful when you like, do like a sandbox and all, and it’ll do, it’ll create a site instantly, right?
It, it won’t, it won’t take even a, even a second. So now this site is completely like a, like a clone of your parent’s site [00:12:00] and only the name changes. The URL changes. So you, so whatever changes you make on the parent’s side, obviously is not. Those changes are not affected here, right? So, so these are two different sites and you, you can see in your list also that this comes from the template.
There’s a small section that shows that. Now this was just the basic operation of a template. However, there are two things which can do here. One is connecting this to a get deployment. So I will not get into much detail with the interest of time, but what happens is if you have, let’s say, a plug. Or a team on a, on a gi it can be on GitHub, it can be on Bitbucket.
It doesn’t really matter. But we support GitHub more natively for now. But other supports are also coming. What happens is if you, let’s say, if you have a Bud Press plugin, and the, the biggest thing, which we have noticed because we also develop plugins, is that. There are multiple developers who are working on, on a plugin.
Let’s say one developers [00:13:00] developing one feature. One is fixing another bug. They’ll be doing that on their own kind of prs, right? They will have their own branches. They’ll raise a pr. What will happen is as soon as they raise a PR and you have set up your get report with, with the template, every time there is a pr per.
They will get a special workplace deployed for them, which is created from the parent side, so it is loaded with all the bells and visuals, all the other companion plugins, all the other content. Right, right. And then it’ll pull the latest plug-in code from that pr. So I’ll just show that I’ll show an example of what we have done in the past rather than connecting the whole thing.
So if you see one of these prs, you will see. Sure. So for example, I changed this file, so I changed the version of my WordPress plugin. So what happens is as soon I raise this pr my new WordPress instance was deployed. Instead of loopy and it had then that new code. So you can [00:14:00] imagine the, the impact of it.
Right. So it, so within moments you get a site and you can test your new feature, and then when you close the pr, that site will be destroyed. Right? Right. So that site is gone. And this is kind of one of the most asked, most used featured by, especially the product developers, the the who are developing for breakfast.
Sure. So the next cool option is the share template. So once you mark a template as share it becomes, it is basically a sandbox at that point, right? So it, now if you go to the share tab and this demo, PS one is actually having a shared link, right? So if I open that, copy that and open in a new. What happens is I get a landing page and the interesting thing thing about is this landing page is that it is available for all users, not just logged in users.
Right? So this is ready to go anybody. [00:15:00] So let me open this in, in Incog mode, and you will see that this is this exact landing page pages available for an anonymous user. Now what, what are you doing exactly? You have offered your template. As like a sandbox for anybody to test. And this is what a lot of folks are doing as you said, as we discussed earlier.
So let me enter an email id and then within seconds it’ll start creating a site based on a template, and then it’ll give you to the user. Now, if you go back to your panel, we have simple statistics built in. So if you click on statistics you’ll see that one site was created today, first November. And then if you go to table, you will see that the site was created, who created it, right?
And there are like tons of options you want to create. If you want to collect email, you want to link it to your MailChimp account, ah, that you want to call a web. So,
Dan Knauss: so that, that, that initial login box I saw it had a checkbox for a newsletter that could Right. That’s not yours. [00:16:00] That’s a instant wp. That could be the the right, the user for someone’s doing a sandbox for their plugin.
Vikas Singhal: Right. So you, you can actually change everything. So, so we show a quick preview of why you’re changing it. So let’s say you don’t want to collect email, right? So this thing will be gone. But if you want to collect email and you want to hide the previously check box, you can hide that. You can mark email as required if you want to like change the previous policy text.
Wow. So let’s say, yeah, So this is a new policy. Let’s see. And you can see it real time changing. We also send out an email when somebody. A website which, so this email can be completely customized based on like your brand, you can upload a brand logo, so this instead of logo will be replaced by that logo.
All this obviously is in paid plan, so not available for paid users. Free users. However, free users can come up to this point with all the options as default, and they can still create a shared template, one shared template in a free.
Dan Knauss: So this is, this [00:17:00] would be great for marketing purposes than if, or, or if you wanted to have a select group of people test a new feature and, and give feedback.
But this would give you some, some good data back on if you did a campaign of test some new features or, or Try before you buy,
Vikas Singhal: right? Yeah. A lot of companies, like even Gravity forms, they’re using for beta releases. So they’re select group of people who are doing beta testing. So they create a template because a template has all the, all the things, as I said earlier, right?
Content plugin, and they can create new instances based on the template and they’re ready. Nice. You can also set lifetime of these sites, which I created from the template. So it can go from 30 minutes all up to 15 days. In fact WordPress, full site editing outreach experiment. I don’t know if you know that.
Connected by Annie. Oh. Yes. Great. So they are using this as a part of their. Outreach. Does
Dan Knauss: the does the use data then get logged separately? So if, if a site expires that [00:18:00] someone has, has used, you’re still getting An aggregate of, of all the data that, that’s been produced by users.
Vikas Singhal: Right, Right.
So yeah. So basic status effects will include even the expired sites. So here, this, this data will show even if the site expires, because you need to, you need to see the trend. But we are coming up with some advanced statistics on how much time did the user use, how many pages did they visit? Things like that, Right?
What was the actual usage pattern of the user so that you can take informed decisions based on that,
Dan Knauss: right? Oh, that’s terrific.
Vikas Singhal: Right. And I can export this list as csv and yeah, you can do a lot of stuff. So, yeah, So that was about templates. So sites and templates are. The core of, instead of, But then obviously we have configurations.
We have deployments. Deployments is where you can connect your GitHub account and all. And then we [00:19:00] have mail shift integration and more integrations coming in. We, you can create multiple teams, so these are like workspaces. You can invite team members to different workspaces. We use it for our own team, obviously.
So we eat our own dog food and. So I guess in the sites thing one more thing, a couple of more things maybe shown. So you can use tools like code editor you can use tools like D Editor. So these things are like really quick, right? So, and everything about Insta is instant, right? So it has to be very, very quick.
You don’t need to do any configuration. So you can see all the WordPress tables are now open up, right? So it’s that easy, right? And same thing. So if you hover a site, you can still get the same thing. So code, I guess you have already used that. So this is something as we want to improve that. But still this is very powerful.
So it is like a multi tab editing experience similar to what Sublime or Visual Code provides. But we are building our own code editor [00:20:00] which will be like similar to Sublime Experience, and then it’ll also have like a multi. Party collaboration. So let’s say you and I can share a URL and then can, can work on the same work site online.
Right. So you’ll see mouse moving, you’ll see them editing like similar to in Google Doc. Sure.
Dan Knauss: Yeah. When I, when I tried this out, I, I found, So you have to go under file and, and click save and then it instantly becomes active on the site. Yeah. So these
Vikas Singhal: are all active. Yep.
Dan Knauss: Right. There’s, there’s not really a, It doesn’t give you any feedback on whether you’ve white screened the site or not, but you, you don’t get locked out if there’s a, a failure.
Is there any kind of error logging built in here or, or a way to roll back? Changes.
Vikas Singhal: The first option is built in, so if you can hover over the site, you’ll see view locks. Oh, okay. So here you can see error locks and access locks, and you can actually search through the locks. And we are coming up [00:21:00] with debug locks as well.
So we’ll switch on W P D bug, and then you can see those logs as well. And then the other one, which you talked about is rolling back is an interesting feature. So what we are trying to do is create versions of your site. So let’s say you are working on the site and then you are good with that. You will have an option here itself on, on the top, let’s say save snapshot or a save a version.
It’ll create like a quick version of the whole website and then you can roll back to any of the version at any point. Wow. And I guess some other cool stuff here is obviously we have this ssh. So you can enable SSH and with SSH you get access to WP cli. That is like very, very easy, very, very quick.
So you can, if, if you have time, I can just show this to you real quickly. So you enable SSH takes a second and you open your ssh. So as a part of our making this even easier we will have [00:22:00] like a SSH console right here, okay? Right next to close, which will say like, open console, web console of ssh, and it’ll open the whole thing inside the website, right?
So you don’t need to open your ssh client. If you want, you can do that, but you don’t need. , right? Same with the same with ftp. So you enter your username password, enter your SSH key, boom. So you are inside your website. So let me clear this up. So you can go to the public folder and yeah, so you have all the sites and then you can do like a lot of stuff obviously.
So you have like W P C I command, you can run them right. Not a problem at all.
All right. I think I’ve covered at least 70, 80% of what we can do with Insta. Obviously there is some more things to explore and a lot of things coming up right.
Dan Knauss: And it has an [00:23:00] export feature. A lot of, a lot of us use WP Engines local product for, for local development. And that exports a blueprint right here that you can, you can import to,
Vikas Singhal: to local, right?
So it’ll email you a zip, a link to afi, Uhhuh , which you can download, and then just drag and drop to local w p and you don’t need to do any configuration. Nice. Okay. And then, yeah, so map of map domain is where I think we spoke about it, is where you just create a c record to this particular site, and then you can map it to any domain of your choice.
Dan Knauss: So that’s, that’s great. You’re up to a thousand. Regular customers now and are you, are you seeking further investment? What are, what’s next for it as, as a growing business and, and what, what do you see happening in your, in your roadmap for the future?
Vikas Singhal: So we have more, more than that.
We have, we are [00:24:00] actually getting thousand websites created on INTA Per day. Every day. Yeah. Per day. Right, Right, right, right. And we, we have, we are getting, we are getting great reaction from users. We are free to pay. Conversion is about five to 10%, so that is also good. And regarding further investments, we have got interest from the market to be honest.
But then we want to even test the waters even further so that because when you take money from market, it creates tremendous pressure and responsibility because you can’t just throw that money around, right? You, you have to be, you have to own it. And so what we are doing right now is figuring out our marketing strategy wherein where, where, who is our ideal customer and who can pay us X amount so that it, it justifies the business.
And that’s where we are exploring more and more things. And you will see a lot of things happening. Like we are, we are sponsoring, we sponsored a small sponsorship on work camp. And, and then work Camp Asia is a [00:25:00] bigger sponsorship. I’ll be there personally and a lot of stuff, we, we are, our, our stuff is going to be featured in a lot of YouTube channels, lot of guest posts, lot of partnerships.
You’ll see a lot of stuff in coming weeks and months. Good.
Dan Knauss: Good. Do you have, have a sense of who that ideal customer is? Who, where do you think that’s leading you
Vikas Singhal: right now? There are two personas which we are kind of targeting. One is the agency freelancer market who are developing site for clients.
So that’s, I, we have got several of those and those guys are like, Really, really happy with the product because it, it gives them like, kind of it empowers them, in fact to, to create WordPress sites without thinking about the underlying infrastructure. And they can, they invite their team, they can invite contractors, they can do a lot of stuff, which they, they would have been doing it, but with.
Connecting several pieces and then creating some something of their own right. And second person persona is the [00:26:00] product. Develop developers, the, the, the plugin and theme authors out there who are developing products. So those guys are like, those folks are using for sandboxes for their data integration their staging testing of their plugins before releasing them, right?
Things like that. So these are the two personas which we are targeting right now. Yeah,
Dan Knauss: that, that makes a lot of sense. It’s, it’s very familiar from, for anyone who’s, who’s worked with, with something like local before but you’re actually working live in the browser very. With a very quick response.
You know, that’s, I can see the educational purposes too for for opening, opening up WordPress development in general for for people who are new to it or, or trying to to learn or say Bringing in software engineers who, who maybe have less familiarity with WordPress and just, you know, quickly, quickly picking Yep.
Picking things up. Are you seeing that at all too? Any interest from the, [00:27:00] from project itself or, or others who are, who are doing training?
Vikas Singhal: Yeah. So we have few folks who are doing trainings and education piece both free and paid. So we have got a lot of like non-profits and schools who are using this like a simple WordPress because they don’t care about the underlying frustrated all the need is a WordPress site.
Sure. Right. So, and that, that is where we excel and obviously there are a couple of educators who are using this as a. Engagement. So they share like a hidden shared link of their sandbox. So they use that sandbox feature wherein they, they can say that you get a ready made starter template wherein you can, And this here is your study material and here is your ready to go WordPress template, and then you can start from there.
Right? So we have got like Jamie from Poodle Press and other folks who are using this as a, as, as an educated tool. So that is something That’s great.
Dan Knauss: Yeah. Yeah. And being able to collaboratively edit work on code that seems like that would open up [00:28:00] all, all kinds of possibilities for.
Onboarding new developers teaching teaching people who have haven’t seen this before at all. Well that’s, that’s really great. Is there anything else we should look at or that you’d like to. To cover it might be of interest to post status members and, and others in the community.
Vikas Singhal: Yeah, Miss our vision is actually really, really big.
I don’t know whether we will be able to achieve it, but we’ll obviously do our best. Though this is step number one, right, to create a cloud or create some kind of infrastructure wherein you get a WordPress site. Step number two will be once we have all the agency, all the freelances the agency owners and the developers on board.
And when we have like a hundred thousand plus users. We will have, we can have actually a marketplace because these, these guys are actually service providers, right? All these folks are service providers. And then when we bring in DIYers who are actually biased, even these, these folks can be biased among themselves, right?
So let’s say [00:29:00] a, a person is offering their services like they do on Upwork. We can create such kind of platform on top of instead wp, right? So they, now Dan Orka can offer their services. They can offer their ready met templates, which they have worked on. Let’s say they, I’m a designer, I can create a really nice gym training template and then I can offer that for 30 bucks a pop or maybe like a, Something like a theme forest on the steroids, right?
So Uhhuh something, right? So like a template store and then you can sell basically is a marketplace for buying and selling. So that will be step number two. Step number three will be means creating completely like a. Vs. Or a web flow kind of environment where you get a starter template, which is connected to somebody else’s hosting account.
So it becomes like a WordPress as a service at that point. So let’s say you have some [00:30:00] clients you can have, you can connect your WP Engine account within inta and anytime somebody requests a website from you, you can actually give them a link of your store Sure. Of, of your INTA store link, right? And they then they can go and they can buy a website.
Which is actually internally hosted on your WP Engine account. Right. And everything is automated, right? So, So that will be like the biggest thing. So these things are like, it’ll take months and years, but we’ll get there. Right.
Dan Knauss: Oh. Tell me a little bit about the cooperation with Blog Vault. You, that’s, that they’re providing the the ability to export quickly to, Wow.
It looked like, it looked like there were over a dozen hosting providers that Right. That they can connect you with. How did how did that relationship come about and, and how are you working together there? That’s. I imagine that’s done. Brought them a, a lot of a lot of activity, a lot of users.
Vikas Singhal: Yeah, so Blog World is already pretty famous, so, but, and their product is [00:31:00] really robust and that’s why we have, we integrated with them, right? So we do like a native integration where you click on migrate and then it shows up like 12, 15 options where you can migrate to however, in coming weeks, as I, as I told you earlier, that.
We are coming up with our own Connect Connect plugin wherein you can connect your hosting account, you can your ok, any WebPress site on, on the internet and they can, you can push even, even easier, right? So the biggest problem which we are trying to solve is pushing. It changes. So let’s say you created a staging site.
You like, let’s say you. Edit it. Couple of posts. Couple of pages. You installed a plugin, you did some s right? But when you push from staging to production, there is no good product right now on the market. Who can, who can re, who can recognize these changes? Right. The, the, the I creative changes and then push it like a GitHub, like a get come at.
To the production site. Right. So that is something, is something we are researching on internally and we are very, I think we are positive on [00:32:00] that. So once we solve that, it’ll become a game changer. Right. So you don’t need to touch your production site. All changes will be done on Insta. Right.
Dan Knauss: Well, very nice.
All right, well, well thank you for the, for the tour. appreciate that. Best of luck to you and thank you. It’s exciting to see, see it grow so, so quickly and
Vikas Singhal: so well. No, thank you for listening to it patiently, and thank you for having me. Thanks.