In this episode of Post Draft, Post Status Editor Dan Knauss is joined by Maddy Osman. Maddy is the founder of The Blogsmith, a well-known brand in the WordPress space for quality writing that appeals to your target audience and search engines. Maddy has a new book out that can teach you some of her finely-honed skills. It’s called Writing for Humans and Robots: The New Rules of Content Style.

Writing for Humans and Robots grew out of a style guide Maddy created — first as a freelancer and then, as her team grew, a sizeable agency. In this episode you’ll learn about:

  • Maddy’s business journey: how she first got into web design and WordPress — and then how freelancing led to forming an agency and writing a book.
  • What it means to write for people and algorithms: developing a consistent voice for your brand in writing that’s optimized for search engines — while being empathetic and appealing to humans.
  • Accessibility and AI — writing not just for machines but with them, and how that developing technology can be used best.

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88b63da0-f90b-11e6-bc40-730c4553c727 Maddy Osman on Writing for Humans and Robots — Post Status Draft 119 design tips

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The Post Status Draft podcast is geared toward WordPress professionals, with interviews, news, and deep analysis.

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